A Four-Step Social Media Marketing Approach

Our programs are defined, developed, and deployed around a proven and repeatable four-step social media marketing approach.

The four core steps of our approach include:

Step #1: Determining Conduits and Communicators (Program)

Step #2: Defining and Designing Messaging Approach (Delivery)

Step #3: Developing and Deploying Messaging Assets (Content)

Step #4: Reporting and Refining Messaging Campaigns (Effectiveness)

The elements of each of these four steps are as follows:



Step #1: Determining Conduits and Communicators

During this step all stakeholders in the social media program will:

  1. Discuss social media objectives.

  2. Define social media conduits.

  3. Determine social media communicators.

  4. Establish social media program framework.



Step #2: Defining and Designing Messaging Approach

During this step, clients and our team:

  1. Determine company specific messaging.

  2. Discuss industry awareness messaging.

  3. Define company and industry messaging mix.

  4. Establish social media messaging framework.



Step #3: Developing and Deploying Messaging Assets

During this step our team will:

  1. Research company and industry content.

  2. Design company and industry messaging assets.

  3. Test messaging formats in all conduits.

  4. Deploy messaging assets.



Step #4: Reporting and Refining Messaging Campaigns

During this step our team will work with clients to:

  1. Review messaging asset performance.

  2. Report on messaging campaign performance.

  3. Refine program, delivery, and content.

  4. Repeat four-step social media approach.

We help businesses create awareness for their expertise and offerings with social media programs that accelerate recognition, relationships, and revenue.

Increase your recognition, relationships, and revenue with us today.

Social Media Consulting from ComplexDiscovery Solutions

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