The reasons you need a social media program now:
Influence: The people you want to influence are using social media.
80% of online adults use social networking sites.
Competition: The companies you are competing with are using social media.
83% of Fortune 500 companies are using Twitter.
Business Benefit: The companies using social media technologies are benefiting their business.
90% of companies report some business benefit from social media.
Companies Reporting Business Benefit from Social Media
Fortune 500 Companies Using Twitter
Online Adults Using Social Networks
Social Media is helping companies increase recognition, relationships, and revenue.
Three ways social media can immediately impact your business:
Recognition: Increase organizational and individual awareness.
Viewed as the most important objective by 38% of organizations.
Relationships: Improve customer engagement.
Viewed as the most important objective by 34% of organizations.
Revenue: Enhance marketing and sales activities.
Viewed as the most important objective by 25% of organizations.
Organizations Viewing the Increase of Awareness as Most Important Objective
Organizations Viewing Improved Customer Engagement as Most Important Objective
Organizations Viewing Marketing and Sales Activities as Most Important Objective
An effective Social Media program requires dedication, domain expertise, and reporting.
To take advantage of the benefit of social media you need:
Dedication: Dedicated social media support.
62% of organizations do not have dedicated social media personnel.
Domain Expertise: Social media support with domain expertise.
Posting timely and accurate information provides value to clients.
Reporting: To measure and monitor social media activities.
Benchmarking, measuring and analyzing results allows for intentional planning and execution.
Do you have dedicated social media support?
38% of organizations have dedicated social media support.
62% of organizations do not have dedicated social media support.
We Can Help
We offer three customizable social media programs that are designed to meet your needs, goals, and challenges.
Click here to learn how we can help you experience business benefit from social media.
References where you can learn more about the impact of social media on business:
2014 Fortune 500 and Social Media – UMass Dartmouth. (n.d.). Retrieved from http://www.umassd.edu/cmr/socialmediaresearch/2014fortune500andsocialmedia/
Baker & McKenzie’s 2014 Global Social Media Survey: Risky business? When and How Businesses are Using Social Media | Publications | Baker & McKenzie. (n.d.). Retrieved from http://www.bakermckenzie.com/ALITCSocialMediaSurveyDec14/
The social economy: Unlocking value and productivity through social technologies | McKinsey & Company. (n.d.). Retrieved from http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
Social Networking Fact Sheet | Pew Research Center’s Internet & American Life Project. (n.d.). Retrieved from http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/